I don't know why, but I hear so many things about the Skinnygirl brand these days. Apparently, some women swear by it. (Personally, I've never found these enjoyably good...) But when I heard the bad news about the product pulled from Whole Foods, I thought it was worth sharing... only to point out just how interesting the whole "natural" foods marketing extravaganza really is.
As for sodium benzoate - it's a preservative that is actually used in many fruit-based beverages as well as other food products. It inhibits bacteria and fungi from growing in anything that would support such growth: typically fruit-based beverages that would be shelf-stable (i.e. those fruit drinks that you buy that are not in the refrigerated section). It's also found in vinegar, sodas, pickles, jam/jelly, and condiments.
(Photo from Google Images)
This article was originally published by The Marquee Blog. It is pasted here for your convenience.
Bravo star Bethenny Frankel’s Skinnygirl cocktail line has been pulled from Whole Foods, according to Access Hollywood.