Here's a fun article I found through my Daily wine news updates that explains the next wave of buying wine: online. It was published by restaurantcentral.ca, which is a Canadian publication, and this article features online or virtual, Canadian wineries. The idea is simple: make your wine at some location that supports winemaking. Then, sell your wine online... without purchasing an actual winery/tasting room. You save money on location, and all purchases are done exclusively through the internet... which is how the Millennial generation prefers to make purchases.
The article is copied here for you convenience. To see the actual article, click on the link above:
Virtual wineries: the next wave in Canadian winemaking
By Leeann Froese
February 9, 2011
The future site of Okanagan Crush Pad at Haywire’s Switchback Vineyard in Summerland, B.C.